All too often customers take the less expensive route and manufacture in-store P-O-P displays with low-cost materials like cardboard, which can be easily damaged. Despite the sticker shock that can accompany high-quality displays, remember that you get what you pay for.  A cardboard sign may be easy on the budget, but the ROI quickly diminishes if it only lasts for half the intended lifecycle. Whereas displays made with higher quality, durable materials can withstand transportation, setup, cleaning and frequent in-store contact.

In marketing, perception equals reality

P-O-P displays are no exception. When shoppers see well-designed P-O-P displays, they make a mental connection between the quality of the display and the associated product. In turn, cheaply made displays can have an adverse effect on consumers’ opinion of the product or brand. If you’re trying to improve quality perception, semi-permanent P-O-P displays may be the solution. Longer-lasting in-store fixtures are designed to be easily cleaned and restocked. They always look new and reduce the need for frequent repairs and replacements, resulting in greater success and higher ROI.